рус eng
«IZVESTIYA IRKUTSKOGO GOSUDARSTVENNOGO UNIVERSITETA». SERIYA «PSICHOLOGIYA»
«THE BULLETIN OF IRKUTSK STATE UNIVERSITY». SERIES «PSYCHOLOGY»
ISSN 2304-1226 (Print)

List of issues > Series «Psychology». 2023. Vol 43

Cognitive Component of Psychological Media Competence in Would-Be Specialists in Advertising and Public Relations

Author(s)
E. S. Kyshtymova
Abstract
The article presents the results of the empirical study of developing psychological media competence in students majoring in advertising field. Creating media content advertising writers face not only pragmatic task but also bear responsibility for their psychological safety, as they should understand peculiarities of media text influence on different population groups. The ability to perform the psychological analysis of media content identifying specific features of its potential impact is a crucial component of psychological media competence. The study involved 160 people. The data show that at the beginning of the experiment all students demonstrated low level of psychological media competence. At the end of the experiment, the indices in the control group were close to the benchmarks set by the experts.
About the Authors
Kyshtymova Ekaterina Sergeevna, Senior Lecturer, Irkutsk State University, 1, К. Marx st., Irkutsk, 664003, Russian Federation, e-mail: Lread@mail.ru
For citation
Kyshtymova E.S. Cognitive Component of Psychological Media Competence in Would-Be Specialists in Advertising and Public Relations. The Bulletin of Irkutsk State University. Series Psychology, 2023, vol. 43, pp. 48-60. https://doi.org/10.26516/2304-1226.2023.43.48 (in Russian)
Keywords
psychological media competence, psychological analysis, cognitive component, movie, students, advertising and public relations, expert analysis.
UDC
37.015.3
DOI
https://doi.org/10.26516/2304-1226.2023.43.48
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