The paper discusses  the sociocultural model of development of the body image that includes such factors as belonging to a certain group (ethnic, social, professional) and the influence of stereotypes; family factors (parental modeling, messages and attitudes, verbal and nonverbal feedback from parents and siblings, primary attachment); peer attitude (comments about the appearance, mocking, denying or approving media standards); information space – the media and the Internet (social networking, viewing images of a body, the standard of ultra slim body, video production, cartoons, etc.). The results of the research on various samples have been presented for every group of factors. The body image is influenced by certain factors with the possibility of their influence in combination with each other to take the phenomenon of buffering as an example.

Belogai Ksenia Nikolaevna, Candidate of Sciences (Psychology), Associate Professor, Department of Acmeology and Developmental Psychology, Kemerovo State University, 6, Krasnaya st., Kemerovo, 650000, Russian Federation, e-mail: Belogi@mail.ru

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