List of issues > Series «Psychology». 2014. Vol. 9
Specifics of Interpersonal Communication between Specialists in Advertising
Author(s)
M. G. Sinchurina
Abstract
The article deals with the results of the assessment of the dynamics of communication skills of future specialists in advertising. The assessment was done in the process of experiment, based on the author’s model of professional self-concept formation. The obtained results prove the idea that this model ensures a future specialist focusing on efficient, psychologically secure and cultural constructive communication between.
Keywords
model, communicative skills, interpersonal communication, dynamics
UDC
316.775