The problem of psychological peculiarities of differences between generations from the point of view of success concept is considered. The authors view a success as an evaluation category of a particular result in a certain sphere being subjectively important. Achieving a certain result is closely related to personal pertinence of a subject him- or herself. The phenomenon of a success is a multicomponent structure of value, cognitive, and emotional factors determining personality’s strive to achieve an essential activity, capacity, or the best result. The concept of a success as a personality characteristic is interrelated with person’s values. The research revealed correlation between the concept of a success and belonging to a particular generation, and interrelation between different generations and their value systems is analyzed as well. Primary values for a younger generation are revealed.