Psychology of Mass Communication: Methodological Issues
I. M. Kyshtymova
The article deals with methodological issues of the mass communication research. It argues the theses on efficiency of the concepts of discursive psychology for understanding of mass communication. It points out the importance of new research methods. The author emphasizes that the multidisciplinary approach is inevitable for the issues on the assessment criteria of mass communication efficiency.
collective consciousness, communication, discourse psychology, methodology, text, social network