The article deals with the concept of Significant Other as applied to TV communication. A TV character can be perceived by a teenage viewer as an object of personal identification. Within this approach the authors carried out a study on the issues of how the teenage audience is perceived by the authors of TV programmes, and how the authors of TV programmes are perceived by the audience. The main research method is interviewing. A total of 191 TV journalists and teenagers were interviewed. The author concludes that TV journalists are oriented by a negative image of their viewers, meanwhile the teenagers are not definite in perceiving TV journalists.